{"id":8223,"date":"2022-08-08T14:34:07","date_gmt":"2022-08-08T14:34:07","guid":{"rendered":"https:\/\/www.mapfre.com.tr\/blog\/?p=8223"},"modified":"2024-09-18T12:40:20","modified_gmt":"2024-09-18T12:40:20","slug":"kucuk-isletmeler-icin-tavsiyeler","status":"publish","type":"post","link":"https:\/\/www.mapfre.com.tr\/blog\/dusle\/kucuk-isletmeler-icin-tavsiyeler\/","title":{"rendered":"K\u00fc\u00e7\u00fck \u0130\u015fletme Nedir? K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Tavsiyeler"},"content":{"rendered":"\n<p>Hangi sekt\u00f6r olursa olsun \u00f6zellikle k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmeler i\u00e7in i\u015flerini b\u00fcy\u00fctmek hayati \u00f6nem ta\u015f\u0131r. \u00c7\u00fcnk\u00fc b\u00fcy\u00fcme s\u0131ras\u0131nda yap\u0131labilecek yanl\u0131\u015f stratejiler beraberinde geri d\u00f6n\u00fclemez sorunlar\u0131 ortaya \u00e7\u0131karabilir.&nbsp;<\/p>\n\n\n\n<p>Biz de bu do\u011frultuda k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme sahiplerinin b\u00fcy\u00fcme s\u00fcrecinde nelere dikkat etmesi gerekti\u011fini ele ald\u0131k. Ancak \u00f6nce KOB\u0130 kavram\u0131n\u0131 ve k\u00fc\u00e7\u00fck i\u015fletmelerin hangileri oldu\u011funu anlamakta fayda var.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kobi-nedir\"><strong>KOB\u0130 Nedir?<\/strong><\/h2>\n\n\n\n<p>\u0130\u015fletmeler b\u00fcy\u00fckl\u00fcklerine g\u00f6re belirli s\u0131n\u0131flara ayr\u0131l\u0131r. Belli bir \u00e7al\u0131\u015fan say\u0131s\u0131na ve y\u0131ll\u0131k net has\u0131lata g\u00f6re de k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmeler KOB\u0130 olarak an\u0131l\u0131r. <a href=\"https:\/\/www.kosgeb.gov.tr\/Content\/Upload\/Dosya\/Mevzuat\/KOB%C4%B0%27lerin_Tanimi,_Yonetmelik.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00fc\u00e7\u00fck ve Orta B\u00fcy\u00fckl\u00fckteki \u0130\u015fletmelerin Tan\u0131m\u0131, Nitelikleri ve S\u0131n\u0131fland\u0131r\u0131lmas\u0131 Hakk\u0131nda Y\u00f6netmelik<\/a>\u2019e g\u00f6re 250 ki\u015fiden az \u00e7al\u0131\u015fana sahip, mali bilan\u00e7osu veya y\u0131ll\u0131k net sat\u0131\u015f h\u00e2s\u0131lat\u0131 250 milyon TL\u2019yi ge\u00e7meyen \u015firketler KOB\u0130 olarak kabul edilir. Ancak KOB\u0130\u2019ler de kendi i\u00e7lerinde s\u0131n\u0131flara ayr\u0131l\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KOB\u0130\u2019ler Nas\u0131l S\u0131n\u0131fland\u0131r\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-olcekli-isletme-tanimi-nedir-1.jpg\" alt=\"K\u00fc\u00e7\u00fck \u00d6l\u00e7ekli \u0130\u015fletme Nedir\" class=\"wp-image-8234\" srcset=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-olcekli-isletme-tanimi-nedir-1.jpg 724w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-olcekli-isletme-tanimi-nedir-1-300x200.jpg 300w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-olcekli-isletme-tanimi-nedir-1-585x390.jpg 585w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-olcekli-isletme-tanimi-nedir-1-263x175.jpg 263w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>KOB\u0130\u2019lerde tavan \u00e7al\u0131\u015fan say\u0131s\u0131 250 olsa da k\u00fc\u00e7\u00fck i\u015fletme i\u00e7in bu say\u0131 daha d\u00fc\u015f\u00fckt\u00fcr. KOB\u0130 s\u0131n\u0131flar\u0131n\u0131 \u015fu \u015fekilde detayland\u0131ral\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mikro i\u015fletmeler: <\/strong>10 ki\u015fiden az \u00e7al\u0131\u015fan istihdam eden, y\u0131ll\u0131k net sat\u0131\u015f h\u00e2s\u0131lat\u0131 5 milyon TL\u2019yi ge\u00e7meyen \u015firketler bu s\u0131n\u0131fta yer al\u0131r.&nbsp;<\/li><li><strong>K\u00fc\u00e7\u00fck i\u015fletmeler: <\/strong>B\u00fcnyesinde 10-50 aras\u0131 ki\u015finin istihdam edildi\u011fi veya y\u0131ll\u0131k net sat\u0131\u015f h\u00e2s\u0131lat\u0131 50 milyon veya daha fazla olmayan i\u015fletmelere k\u00fc\u00e7\u00fck i\u015fletme denir.<\/li><li><strong>Orta b\u00fcy\u00fckl\u00fckteki i\u015fletmeler: <\/strong>50-250 aras\u0131 ki\u015fiye istihdam sa\u011flayan ya da y\u0131ll\u0131k net sat\u0131\u015f has\u0131lat\u0131 veya mali bilan\u00e7osundan herhangi birinin 250 milyon TL\u2019yi ge\u00e7medi\u011fi i\u015fletmelerdir.&nbsp;<\/li><\/ul>\n\n\n\n<p>K\u00fc\u00e7\u00fck bir i\u015fletmeyseniz ataca\u011f\u0131n\u0131z ad\u0131m \u015firketinizin gelece\u011fi i\u00e7in olduk\u00e7a \u00f6nemli. Yanl\u0131\u015f bir planlama, yanl\u0131\u015f muhasebe hesaplar\u0131 firman\u0131z\u0131 k\u00e2r\u0131n\u0131 etkileyebilir. Ancak ne yapaca\u011f\u0131n\u0131z\u0131 bilir ve buna g\u00f6re hareket ederseniz \u015firketiniz b\u00fcy\u00fcyebili ve sekt\u00f6rdeki ba\u015far\u0131n\u0131z\u0131 art\u0131rabilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u00fc\u00e7\u00fck \u00d6l\u00e7ekli \u0130\u015fletmeler \u0130\u00e7in Tavsiyeler Nelerdir?<\/strong><\/h2>\n\n\n\n<p>K\u00fc\u00e7\u00fck i\u015fletmenizin b\u00fcy\u00fcmesini istiyor ve ne yapaca\u011f\u0131n\u0131zdan tam olarak emin de\u011filseniz bunun i\u00e7in size birka\u00e7 \u00f6nemli tavsiye verebiliriz. K\u00fc\u00e7\u00fck \u015firketinizin ba\u015far\u0131s\u0131n\u0131 art\u0131rabilmek i\u00e7in yapabileceklerinizi s\u0131ralayal\u0131m:<\/p>\n\n\n\n<strong><ol start=\"1\"><li>\u0130\u015flerinizi Yaparken Planl\u0131 ve Organize Olun<\/li><\/ol><\/strong>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletmeler-icin-tavsiyeler-1.jpg\" alt=\"K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Tavsiyeler\" class=\"wp-image-8233\" srcset=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletmeler-icin-tavsiyeler-1.jpg 724w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletmeler-icin-tavsiyeler-1-300x200.jpg 300w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletmeler-icin-tavsiyeler-1-585x390.jpg 585w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletmeler-icin-tavsiyeler-1-263x175.jpg 263w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Hayat\u0131n her alan\u0131nda planl\u0131 olmak, ba\u015far\u0131ya giden yolda olmazsa olmazd\u0131r. K\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in de yapman\u0131z gerekenleri planl\u0131 ve organize bir \u015fekilde uygulay\u0131n. Planlama yaparken \u015funlara dikkat etmeniz \u00f6nemli:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yapaca\u011f\u0131n\u0131z i\u015fleri \u00f6nceden planlay\u0131n, yedek planlar haz\u0131rlay\u0131n.<\/li><li>\u00c7al\u0131\u015fanlar\u0131n\u0131z ve kendiniz i\u00e7in etkili ve planl\u0131 bir g\u00f6rev da\u011f\u0131l\u0131m\u0131 yap\u0131n. B\u00f6ylece hangi i\u015ften kimin sorumlu oldu\u011funu takip edebilir ve i\u015f ortam\u0131n\u0131 daha verimli hale getirebilirsiniz.<\/li><li>En \u00fcretken saatlerinizi bulun ve bu zamanlar i\u00e7in gerekli i\u015f da\u011f\u0131l\u0131m\u0131n\u0131 planlay\u0131n. Mesela g\u00fcn\u00fcn sizin ve ekibiniz i\u00e7in en verimli saatini dikkat gerektiren ve efor sarfettiren i\u015flerinizi yapmak i\u00e7in vardiya plan\u0131 olu\u015fturabilirsiniz.&nbsp;<\/li><\/ul>\n\n\n\n<strong><ol start=\"2\"><li>Pazarlama Trendlerinden Haberdar Olun<\/li><\/ol><\/strong>\n\n\n\n<p>\u0130\u015finizde \u00e7ok iyi olsan\u0131z da kaliteli \u00fcr\u00fcnleri en do\u011fru fiyattan sat\u0131yor olsan\u0131z da markan\u0131z bilinmiyorsa sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131z pek m\u00fcmk\u00fcn de\u011fil. Fiziksel bir ma\u011fazas\u0131 bulunan firma olsan\u0131z bile markan\u0131z ad\u0131na web sitesi ve sosyal medya hesaplar\u0131 a\u00e7man\u0131z\u0131 \u00f6neririz. \u0130\u015fletmenize uygun dijital pazarlama stratejilerinizi belirledikten sonra uygun kampanya ve reklamlarla markan\u0131z\u0131n tan\u0131nmas\u0131n\u0131 sa\u011flayabilirsiniz. \u0130\u015fletmenizin k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck olmas\u0131 fark etmeksizin t\u00fcm bunlar sekt\u00f6rdeki ba\u015far\u0131n\u0131z i\u00e7in olduk\u00e7a \u00f6nemli.&nbsp;<\/p>\n\n\n\n<strong><ol start=\"3\"><li>Ekip Olu\u015fturun<\/li><\/ol><\/strong>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kobi-nedir-1.jpg\" alt=\"Kobi Nedir\" class=\"wp-image-8230\" srcset=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kobi-nedir-1.jpg 724w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kobi-nedir-1-300x200.jpg 300w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kobi-nedir-1-585x390.jpg 585w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kobi-nedir-1-263x175.jpg 263w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Az say\u0131da ki\u015fiyle \u00e7al\u0131\u015fan, uygun maliyetli ve y\u00f6netimi kolay bir i\u015fletmeye sahip olabilirsiniz. Ancak yine de \u015firketinizin b\u00fcy\u00fcmesi i\u00e7in ekibinizi geni\u015fletmeniz gerekebilir. B\u00f6ylece g\u00f6rev da\u011f\u0131l\u0131m\u0131n\u0131n do\u011fru yap\u0131lamamas\u0131 y\u00fcz\u00fcnden tek ba\u015f\u0131n\u0131za zorlanarak yapaca\u011f\u0131n\u0131z i\u015flerde, alan\u0131nda uzman olan birka\u00e7 ekip arkada\u015f\u0131 yard\u0131m\u0131yla daha iyi sonu\u00e7lar alabilirsiniz. Aksi h\u00e2lde aceleye gelen ya da uzman\u0131 olmad\u0131\u011f\u0131n\u0131z konular nedeniyle \u015firketinizin zarar etmesi s\u00f6z konusu olabilir.&nbsp;<\/p>\n\n\n\n<strong><ol start=\"4\"><li>Rakiplerinizi Analiz Edin<\/li><\/ol><\/strong>\n\n\n\n<p>Hangi sekt\u00f6rde faaliyet g\u00f6steriyor olursan\u0131z olun mutlaka rekabete dahil olursunuz. Ba\u015far\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in t\u00fcketicilerin, rakiplerinizin \u00fcr\u00fcn veya hizmeti hakk\u0131nda nelerden ho\u015fland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeniz gerekir. B\u00f6ylece zaman i\u00e7inde di\u011fer i\u015fletmelerden s\u0131yr\u0131larak fark\u0131n\u0131z\u0131 ortaya koyman\u0131z\u0131 sa\u011flayacak stratejiler geli\u015ftirebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Ayr\u0131ca SWOT analizi yapman\u0131z gerekir. Yani rakiplerinizin ve kendi i\u015fletmenizin en g\u00fc\u00e7l\u00fc ve en zay\u0131f y\u00f6nleri ile tehdit ve f\u0131rsatlar\u0131 bilmeniz gerekir. Ard\u0131ndan pazarlama stratejilerinizi bu bilgiler do\u011frultusunda haz\u0131rlayabilirsiniz. Mesela sizin i\u00e7in tehdit olan bir durum, rakip firma i\u00e7in f\u0131rsat olabilir. Bu noktada \u00f6nlem alman\u0131z gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Son Olarak: S\u00fcper Kobim Sigortas\u0131 Yapt\u0131r\u0131n!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletme-nedir-1.jpg\" alt=\"K\u00fc\u00e7\u00fck \u0130\u015fletme Nedir\" class=\"wp-image-8231\" srcset=\"https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletme-nedir-1.jpg 724w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletme-nedir-1-300x200.jpg 300w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletme-nedir-1-585x390.jpg 585w, https:\/\/www.mapfre.com.tr\/blog\/media\/2022\/08\/kucuk-isletme-nedir-1-263x175.jpg 263w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Do\u011fru \u00fcretim, depolama, pazarlama, lojistik stratejileri sayesinde etkili bir b\u00fcy\u00fcme sa\u011flayabilir ve i\u015fletmeden elde etti\u011finiz k\u00e2r\u0131 art\u0131rabilirsiniz. Ancak bazen hesaba katamayaca\u011f\u0131n\u0131z aksiliklerle kar\u015f\u0131layabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>\u00d6zellikle kitlesel olarak ya\u015fanan sosyo-k\u00fclt\u00fcrel olaylar, ekonomik de\u011fi\u015fimler ya da deprem, yang\u0131n gibi afetler ve daha bir\u00e7ok sorun hi\u00e7 umulmad\u0131k anda k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmenizi olumsuz etkileyebilir. B\u00fcy\u00fcme evresinde ba\u015f\u0131n\u0131za gelebilecek bu talihsizlikler ise i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131 olumsuz \u015fekilde etkileyebilir.&nbsp;<\/p>\n\n\n\n<p>Bu durumlar i\u00e7in size bir \u00f6nerimiz var: S\u00fcper Kobim Sigortas\u0131. KOB\u0130 sigortas\u0131 yapt\u0131rarak i\u015f yerinizin ba\u015f\u0131na gelebilecek aksilikleri poli\u00e7e teminatlar\u0131 kapsam\u0131nda g\u00fcvence alt\u0131na alabilirsiniz. \u00dcstelik S\u00fcper Kobim Sigortas\u0131 ek teminatlar\u0131 sayesinde kira kayb\u0131, hasar sonras\u0131 mimar, m\u00fchendis dan\u0131\u015fmanl\u0131k masraflar\u0131 ve elektrik hasarlar\u0131 gibi i\u015fletmenizi etkileyebilecek bir\u00e7ok aksili\u011fi garanti alt\u0131na alabilirsiniz.<\/p>\n\n\n\n<p>\u0130\u015fletmenizi farkl\u0131 bir\u00e7ok riske kar\u015f\u0131 korumak i\u00e7in KOB\u0130 sigortas\u0131 yapt\u0131rmak istiyorsan\u0131z <a href=\"https:\/\/www.mapfre.com.tr\/sigorta-tr\/kurumsal\/super-kobim-sigortasi\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00fcper Kobim Sigortas\u0131<\/a> sayfam\u0131z\u0131 ziyaret ederek gerekli bilgilere ula\u015fabilirsiniz.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cKOB\u0130 nedir?\u201d, \u201cKOB\u0130&#8217;ler nas\u0131l s\u0131n\u0131fland\u0131r\u0131l\u0131r?\u201d, \u201cK\u00fc\u00e7\u00fck i\u015fletmelerin dikkat etmesi gereken en \u00f6nemli konular nelerdir?\u201d T\u00fcm bunlar\u0131 ve daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in t\u0131klay\u0131n.<\/p>\n","protected":false},"author":3,"featured_media":8227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[886,1972],"tags":[1393,899,905],"class_list":["post-8223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dusle","category-iyi-yasam-dusle","tag-girisimcilik","tag-ipucu","tag-kariyer"],"_links":{"self":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=8223"}],"version-history":[{"count":2,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8223\/revisions"}],"predecessor-version":[{"id":8250,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8223\/revisions\/8250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/media\/8227"}],"wp:attachment":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=8223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=8223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=8223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}