<\/p>\n\n\n\n
\u201cG\u00fcven bir aynaya benzer. Bir kez \u00e7atlad\u0131 m\u0131 her zaman \u00e7izik g\u00f6sterir.\u201d Bu s\u00f6z\u00fcn kayna\u011f\u0131na bakt\u0131\u011f\u0131n\u0131zda Thomas Stearns Eliotun da aralar\u0131nda bulundu\u011fu farkl\u0131 ki\u015filere atfedildi\u011fini g\u00f6r\u00fcr\u00fcz. Ancak bizim i\u00e7in s\u00f6z\u00fc kimin s\u00f6yledi\u011finden \u00e7ok ta\u015f\u0131d\u0131\u011f\u0131 anlam daha \u00f6nemli. \u00c7\u00fcnk\u00fc g\u00fcven her t\u00fcrl\u00fc insan ili\u015fkilerinin temelini olu\u015fturur. G\u00fcven yoksa ileti\u015fim ve ili\u015fkiler devam edemez. Evet, g\u00fcven soyut bir kavramd\u0131r ama sonu\u00e7lar\u0131 bak\u0131m\u0131ndan olduk\u00e7a somut getirileri ve g\u00f6t\u00fcr\u00fcleri olur. <\/p>\n\n\n\n
\u0130nsan ili\u015fkilerinin temelini olu\u015fturan bu kavram elbette kurum \u2013 insan ili\u015fkilerini de derinden etkiler. Hepimiz ileti\u015fim i\u00e7inde oldu\u011fumuz kurumlara\/markalara g\u00fcvenmek isteriz. Onlar\u0131n arkam\u0131zda oldu\u011funu, yeterli olduklar\u0131n\u0131, beklentilerimizi kar\u015f\u0131layacaklar\u0131n\u0131 ve de\u011fer verdiklerimizi \u00f6nemsediklerini hissetmek i\u015fte bu g\u00fcveni olu\u015fturur. G\u00fcven kavram\u0131n\u0131n \u00f6nem ve anlam\u0131n\u0131 en \u00e7ok hissettirdi\u011fi sekt\u00f6rlerin ba\u015f\u0131nda da sigortac\u0131l\u0131k sekt\u00f6r\u00fc yer al\u0131r diyebiliriz. <\/p>\n\n\n\n
Bu y\u0131l T\u00fcrk sigortac\u0131l\u0131k sekt\u00f6r\u00fcndeki 75. y\u0131l\u0131n\u0131 kutlayan MAPFRE Sigorta da i\u015fte bu g\u00fcven duygusu \u00fczerine temellendirdi\u011fi \u00f6yk\u00fcs\u00fcn\u00fc de bir as\u0131ra do\u011fru yak\u0131nla\u015ft\u0131r\u0131yor. 75 y\u0131ll\u0131k bu s\u00fcrece bak\u0131ld\u0131\u011f\u0131nda MAPFRE Sigorta\u2019n\u0131n uluslararas\u0131 deneyimi, y\u00fcksek mali g\u00fcc\u00fc, sahip oldu\u011fu yayg\u0131n profesyonel acente a\u011f\u0131 ve g\u00fcven \u00fczerine kurulu insan odakl\u0131 yakla\u015f\u0131m\u0131yla fark yaratt\u0131\u011f\u0131n\u0131, sekt\u00f6r\u00fcne ve T\u00fcrk ekonomisine katk\u0131da bulunmaya devam eti\u011fini g\u00f6r\u00fcyoruz. <\/p>\n\n\n\n
Peki bu 75 y\u0131ll\u0131k tarihin temelleri nas\u0131l at\u0131ld\u0131? <\/p>\n\n\n\n
1948 y\u0131l\u0131nda, T\u00fcrkiye Kredi Bankas\u0131 A.\u015e. ve d\u00f6nemin baz\u0131 giri\u015fimcileri taraf\u0131ndan kurulan T.GENEL S\u0130GORTA, 1975 y\u0131l\u0131nda \u00c7ukurova Holding b\u00fcnyesine kat\u0131l\u0131yor. 2007 y\u0131l\u0131nda, \u0130spanya ve G\u00fcney Amerika\u2019n\u0131n en b\u00fcy\u00fck sigorta grubu olan MAPFRE, \u00c7ukurova Holding hisselerinin %80\u2019ini alarak \u015firketin h\u00e2kim orta\u011f\u0131 durumuna geliyor. Kurum bu tarihten sonra MAPFRE GENEL S\u0130GORTA, 2016 y\u0131l\u0131ndan itibaren de MAPFRE Sigorta ad\u0131 alt\u0131nda faaliyetlerini s\u00fcrd\u00fcr\u00fcyor. <\/p>\n\n\n\n
1948 y\u0131l\u0131nda at\u0131lan sa\u011flam temeller \u00fczerine in\u015fa edilen bu b\u00fcy\u00fck kurum, T\u00fcrkiye’de ve uluslararas\u0131 arenada kazand\u0131\u011f\u0131 deneyimlerle ilerlemeye devam etti. \u00d6zellikle geni\u015f reas\u00fcrans kapasitesi, y\u00fcksek hasar \u00f6deme kabiliyeti ve hasar \u00f6deme h\u0131z\u0131 sayesinde hem sigortal\u0131lar\u0131 hem de t\u00fcm i\u015f ortaklar\u0131 i\u00e7in g\u00fcvenli bir liman konumuna geldi. <\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde MAPFRE Grup, MAPFRE Sigorta\u2019daki pay\u0131n\u0131 %99,75’e y\u00fckselterek, T\u00fcrk sigortac\u0131l\u0131k sekt\u00f6r\u00fcndeki etkinli\u011fini ve yat\u0131r\u0131m\u0131n\u0131 peki\u015ftirdi. Sa\u011flam \u00f6zkaynak yap\u0131s\u0131yla dikkat \u00e7eken MAPFRE, Fitch Ratings’ten ald\u0131\u011f\u0131 AA+(TUR) finansal g\u00fc\u00e7l\u00fcl\u00fck notuyla da g\u00fcven veriyor. <\/p>\n\n\n\n
MAPFRE Sigorta, sigortal\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131, memnuniyetlerinin sa\u011flanmas\u0131 ve operasyonel s\u00fcre\u00e7lerde m\u00fckemmelli\u011fin yakalanmas\u0131 a\u00e7\u0131s\u0131ndan uluslararas\u0131 denetim ve belgelendirme kurulu\u015flar\u0131 taraf\u0131ndan verilen ISO 9001, ISO 14001, ISO 14064 gibi kalite ve \u00e7evre y\u00f6netim sistemlerini uyguluyor.<\/p>\n\n\n\n
\u0130stikrarl\u0131 ve stratejik y\u00f6netim anlay\u0131\u015f\u0131, MAPFRE Sigorta\u2019n\u0131n en g\u00fc\u00e7l\u00fc yanlar\u0131ndan biri olu\u015fturuyor. Bilgi birikimi ve tecr\u00fcbenin yan\u0131 s\u0131ra gelece\u011fe y\u00f6nelik finansal ve teknik politikalar geli\u015ftiren y\u00f6netim kadrosu, daha etkin bir karar alma ve y\u00f6netim s\u00fcreci sunuyor.<\/p>\n\n\n\n
MAPFRE Sigorta ayn\u0131 zamanda kad\u0131n istihdam\u0131n\u0131n art\u0131r\u0131lmas\u0131, \u00e7e\u015fitlilik ve hem toplum hem de \u00e7evremiz i\u00e7in s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratma noktas\u0131ndaki \u00e7al\u0131\u015fmalar\u0131yla \u00f6n plana \u00e7\u0131k\u0131yor. Kad\u0131n liderlerin geli\u015fimi ve e\u015fit haklar\u0131n sa\u011flanmas\u0131 konular\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n\u0131; Brandon Hall HCM M\u00fckemmellik Alt\u0131n \u00d6d\u00fcl\u00fc, TEGEP G\u00fcm\u00fc\u015f \u00d6d\u00fcl\u00fc, S\u00fcrd\u00fcr\u00fclebilirlik Akademisi ve Intertek i\u015f birli\u011fiyle hayata ge\u00e7irilen \u0130\u015f Yerinde E\u015fit Kad\u0131n Sertifikas\u0131 gibi \u00f6d\u00fcl ve sertifikalarla ta\u00e7land\u0131r\u0131yor. <\/p>\n\n\n\n
T\u00fcm bunlar\u0131 \u00f6zetlersek MAPFRE Sigorta, 75 y\u0131ld\u0131r kendisine duyulan g\u00fcveni korumak ve art\u0131rmak i\u00e7in;<\/p>\n\n\n\n
75 y\u0131ld\u0131r bu ilkelere sahip \u00e7\u0131kan MAPFRE Sigorta, \u201cg\u00fcven aynas\u0131\u201dnda tek bir \u00e7izik bile olmamas\u0131 i\u00e7in var g\u00fcc\u00fcyle \u00e7al\u0131\u015fmaya devam edecek. <\/p>\n","protected":false},"excerpt":{"rendered":"
Mapfre Sigorta olarak \u00fc\u00e7 \u00e7eyrek asr\u0131 geride b\u0131rakt\u0131k. 75 y\u0131l boyunca uzman sigortac\u0131l\u0131k hizmetleri sunarak T\u00fcrkiye’ye katk\u0131da bulunman\u0131n gururunu ta\u015f\u0131maktay\u0131z.<\/p>\n","protected":false},"author":3,"featured_media":9367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[886],"tags":[],"class_list":["post-9365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dusle"],"_links":{"self":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9365"}],"version-history":[{"count":10,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9365\/revisions"}],"predecessor-version":[{"id":9401,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9365\/revisions\/9401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/media\/9367"}],"wp:attachment":[{"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapfre.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}